The Official Merchant Services BlogΒ continues its in-depth look at an interesting opinionΒ articleΒ we found onΒ Practical E-Commerce. We recently did a 2-part series on the differences betweenΒ Tiered PricingΒ plans andΒ Interchange PlusΒ pricing plans. And in it we heralded Interchange Plus and explained whyΒ Host Merchant ServicesΒ uses what we feel is the superior pricing plan to benefit its merchants. Phil Hinke’s article went beyond just the pricing plans, however, so we split our analysis up into two separate entries. This one will focus on the Durbin Amendment.
Durbin Amendment Can Bring Added Fees
Hinke’s article goes on to discuss some of the effects of theΒ Durbin AmendmentΒ in relation to MSPs and their offerings:Β “No merchant should make a decision solely based on the savings analysis done by a merchant account provider, even if it is a well-known provider or financial institution. I am seeing biased and flawed savings analyses presented to merchants. The most common flaw is identifying savings that take the merchant’s existing debit and credit card volume, then showing a projected savings based on the entire volume being at the lowerΒ Durbin AmendmentΒ regulated debit card rates. Make sure all savings analyses show an accurate breakdown of credit and debit card volume for your business. Also, remember that theΒ Durbin-Amendment-regulated rates will probably only affect 60-70 percent of your debit transactions, since it applies only to financial institutions with more than $10 billion in assets. The remaining transactions will still be at the previous unregulated rate.”
Hinke again makes a compelling point. Much of theΒ Durbin Amendment analysisΒ that was presented in the media solely focused on consumers and the banks. Rarely did traditional media sources delve into what would happen with the transaction processing side of things after October 1, 2011. Host Merchant Services addressed this in theirΒ Durbin AmendmentΒ analysis, however, citing the very issue that MSPs could indeed soak up savings from theΒ Durbin Amendment:Β “There is also speculation that the merchant wonβt see much of the savings in the first place. And this speculation is tied directly to the payment processing industry.Β The basics of the industry are that merchants do not deal directly with large credit card issuers like Visa and MasterCard. Rather, they deal with acquirers, or middle men, who offer payment processing of credit cards and debit cards to merchants through their acquirer companyβs own goods and services.Β The rampant speculation is that the acquirers will reap the large savings from theΒ Durbin Amendment, since they are in line between the credit company and the merchant, and will shift high fees right back onto the merchant. This wiggle room in the middle, if it takes place as predicted, could see a large short term spike in profits for acquirers.”
Knowing is More Than Half the Battle
Hinke also suggests Merchants really get involved in a discussion with an MSP that gives them an analysis and an offer:Β “However, I believe merchants should ask these companies tough questions before using them. This includes asking how the third party makes money, and who is paying that company.”
Host Merchant Services is proactive in this area. The company providesΒ articles on its web siteΒ covering specific and helpful topics. Host Merchant Services providesΒ The Official Merchant Services BlogΒ to keep its customers up to date on the latest news affecting their business and the processing industry. The companyΒ guarantees savings, transparency on statements, andΒ 24x7x365 customer support. The goal is to keep its merchants happy and informed. Interchange Plus in the hands of Host Merchant Services is the perfect tool. Because it’s goals take advantage of the strengths of the pricing plan.
In Conclusion
Mr. Hinke’s article is insightful. It demonstrates some of the problems that can still occur with an Interchange Plus pricing plan and strives to get merchants to be vigilant with their statements and processing fees that are on their statements.