BLE FAQ

Lots of people are talking about BLE beacons and how they’re poised to revolutionize the consumer experience. But what exactly are BLE beacons? Are they the same thing as iBeaco...

NFC FAQ

NFC, or near-field communication, is a technology that has been around for decades. Despite its age, it’s still revolutionizing the way retailers interact with customers. Becau...

iBeacon FAQ

What is iBeacon? iBeacon is a technology developed by Apple that uses small wireless transmitters (beacons) to interact with nearby smartphones via Bluetooth. It essentially br...

The Value of BLE to Retailers

The retail industry is excited about the potential of BLE technology and what it can offer to a business model. What is the value of BLE to retailers? The shor...

Myths about BLE

Bluetooth Low Energy, or BLE, is touted to be many things: the future of retail, the death of NFC, the new customer experience. But what’s fact and what’s fiction? HMS brings ...

BLE vs. NFC: Technology

In recent industry discussions, many bloggers and talking heads are comparing BLE to NFC in terms of technology, applications, and potential. Although BLE and NFC are rapidly beco...

BLE vs. NFC: Privacy

Privacy is an important factor in the customer experience. Recent events such as the Target data breach have called attention to the fact that consumers value data security, and t...

BLE vs. NFC: Cost

BLE and NFC are two significant players in the future retail environment. Because they offer a great deal of potential, it’s worth knowing what they can do for yo...

BLE vs. NFC: Mobile Payments

Mobile payments are an integral part of the much-talked-about frictionless customer experience. Retailers are looking for ways to streamline the checkout process, increase revenue...

Category: BLE and NFC