Category: BLE and NFC

BLE vs. NFC: Customer Experience

Bluetooth Low Energy and near-field communication are both tools retailers use to improve the customer experience, but they operate differently. Each offers its own...

Using BLE to Enhance the Customer Experience

Retailers are increasingly using Bluetooth Low Energy (BLE) technology to boost in-store engagement and sales. BLE beacons broadcast unique identifiers to nearby smartphones, enab...

BLE Challenges for Retailers

BLE is a developing technology, and retailers are still getting accustomed to how best to use it. Although some stores have successfully implemented BLE beacons and used them t...

NFC Enabled Credit Card Machines